A/B testing and serving
Run controlled PDP experiments on live Shopify traffic and serve winning variants automatically. 100 Rocks handles assignment, exposure logging, and in-session routing so growth teams ship faster than theme rebuild cycles.
What you get
- Cohort-level A/B and multivariate tests on PDP layouts
- In-session classification and variant serving under 50 ms
- Exposure and outcome logging for merchant dashboards
- Rollout guardrails so brand and legal stay in the loop
How it fits your stack
- Design: Define variants from insights or generator output with clear success metrics.
- Measure: Run tests on meaningful traffic with stable cohort assignment.
- Serve: Promote winners to production routing without another theme deploy.
