Stages
| Stage | Source |
|---|---|
| Product view | Shopify Web Pixel product_viewed (every theme) |
| Add to cart | Shopify Web Pixel product_added_to_cart |
| Cart / checkout | Shopify Web Pixel + rocks_session_key cookie bridge |
| Express checkout (Shop Pay / Apple Pay) | Optional DOM data-100rocks-commerce="express-checkout" on PDP buttons |
| Purchase | Web Pixel checkout_completed |
Session bridge
The theme tracker writes rocks_session_key to a first-party cookie. The Web Pixel reads the same key so funnel stages stay on one session.
See Install on Shopify for Web Pixel privacy settings.